![]() (Tom Brady and Bill Belichick were forerunners of the concept, with a startup in stealth mood in 2007 called SpyGate.) The NBA is a strategic partner-not entirely surprising given that Synergy CEO Garrick Barr was formerly a coach with the Phoenix Suns. The information is valuable to teams for scouting new players and developing game plans. What Synergy and its competitors do is create big data analytics products with plenty of highlight reels to boot. Pegged at a modest $49 million in 2014, ReportsnRepots predicts some kind of Hail Mary pass in 2021, saying the market will reach $864 million. Synergy Sports Technology is one of a growing number of sports analytics companies that fall into the subcategory that market research firm ReportsnReports calls sports coaching platform technology. This brings the company’s total funding to $51 million to date. Update : STRIVR has raised $30 million in Series B funding to rapidly accelerate its immersive learning solution in the enterprise market. Just like our dreams of being a stud star athlete. UploadVR reported that STRIVR is now focusing on unleashing its immersive training program on the corporate world. The Silicon Valley-based startup claims that teams have improved recollection of key concepts by more than 30 percent. Get in the game: STRIVR Labs provides an immersive VR experience to train athletes. It provides an immersive VR environment for athletes, who never have to step on the playing field to get in a few reps before the big game on Sunday. ![]() STRIVR Labs completed a $5 million Series A last December, after already selling its virtual reality sports technology to a number of professional and college sports franchises, including the Dallas Cowboys, San Francisco 49ers and Detroit Pistons. ( We’re guessing the Marshall Islands got screwed on the whole coconut water thing.) There are even a few athletes worth nearly as much, and you can only spend so much more on hookers and blow. Some professional sports teams like the Dallas Cowboys, which is the most valuable franchise in the world at $4 billion, is worth more than the GDP of about the 10 poorest island nations on Earth. Those numbers would seem to be extremely optimistic, but as we already said: sports is big business. Optimists among these research firms project some big home runs down the stretch, with sports analytics technology worth somewhere between $4 and $5 billion dollars by 2021-22. The most pessimistic say that in the next four or five years sports technology will be worth somewhere just north of $600 million. That’s about all these research firms can agree upon. Currently, said market is worth somewhere around $125 million. The following seven companies broadly fall into what market research firms call the sports analytics market. From that perspective, the startups that we found operating in various aspects of the sports technology market are working on the cheap. The global sports industry market was worth about $120 billion a few years ago, according to one statistic. New types of sports technology, using everything from virtual reality to big data to smart wearables, is helping the pros and the weekend warriors improve their strokes and swings on the field.Īn oft-reported sports industry report by PricewaterhouseCoopers projects that the North American sports industry alone will be worth about $73.5 billion by 2019. Fortunately, there’s no reason to shrink your testicles in pursuit of athletic excellence anymore. Why? Is it the millions in salaries and endorsements? The smoking-hot swimsuit model girlfriend? Preferential treatment across the planet, from restaurants to hotels? OK, maybe we might be willing to transfuse a little EPO into our blood as well for all that. Even the world’s best athletes are willing to deflate footballs cheat to come out on top. After all, you have to be pretty desperate to win if you’re using needles and you’re not even getting a good buzz out of it. Sometimes they go about it in, shall we say, less than honest ways. Sports is big business, which means athletes are always looking for an edge.
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